Prudential, a financial services company, has been in the business for over 100 years offering its customers sound financial advice and products to grow & protect their wealth. But did you know that Prudential has also been quietly developing programs and products to help the community? This is important because many people think that if you do not have thousands of dollars in the bank or an investment account, a financial professional will have nothing to do with you. Prudential is saying Not True.
Prudential has taken it upon itself to help those that struggle with the most difficult financial issue: DEBT
On June 4, 2015, Prudential hosted a luncheon at the National Press Club in Washington, DC to announce the launch of its partnership with Dr. DeForest B. Soaries (if that name is unfamiliar to you, look him up now!). Dr. Soaries is a Baptist minister that has a message,” financial debt is financial slavery and you must break free from it.”
In the face of the Great Recession, high unemployment and stagnant wages, Dr. Soaries’ message has gained increased traction as more and more people find it harder and harder to live the life they need & want to due to financial constraints.
Dr. Soaries is the creator of dfree– a financial freedom movement that includes a strategy that addresses the cultural, psychological & spiritual influences on financial wellness.
Prudential has taken that even further and developed a slate of financial offerings exclusively for dfree participants.
What I found impressive was that Prudential created these services around everyday issues and needs that we all experience at some point in our lives: Getting out of debt, building an emergency fund, taking care of children & parents, starting a business and the list goes on.
With this partnership and this program, Prudential is signaling that it is not your average financial company, that it sees financial wellness in the community as important and that it will be there with you throughout your financial journey.